Our vision
Our podcast exists to help CEOs, leaders and their teams understand what they need to do differently today to prepare for the world of tomorrow.
Way back during lockdown, Starts At the Top began as a podcast about digital disruption. But we realised that leaders were telling us about something more important and urgent: how traditional ways of leading had changed, forever. We speak to leaders who are carving out new ways of leading, covering topics from emerging tech to inclusion, remote work, mental health and climate change.
Our podcast isn’t about shiny corporate case studies. It’s about the lessons learned and progress made the hard way - and how that can inspire others.
Join us as we ask our guests:
What do leaders need to do differently now?
How have expectations of leaders changed?
How can leaders adapt to a rapidly changing, volatile environment?
What do leaders wish they had learned earlier?
What practical advice would they give to their peers, and those wanting to move into leadership roles?
How might we bring colleagues along with us who may be reluctant to come on this journey?
From our work, we know that it’s tough at the top. We want to leave leaders feeling inspired and energised about doing things differently in a rapidly changing world.
About us
Zoe Amar
Zoe Amar is widely regarded as one of the charity sector’s leading digital experts. She founded digital agency and social enterprise Zoe Amar Digital in 2013. Their clients have included Great Ormond Street Hospital, Anglia Ruskin University and The School for Social Entrepreneurs.
Zoe is Chair of The Charity Digital Code of Practice. She writes for Third Sector about charities and digital issues and co-founded the Social CEOs awards . Zoe and her team produce an annual barometer of how charities across the UK are using digital, The Charity Digital Skills Report. She also co-authored The Charity Commission’s digital guidance for trustees, ‘Making Digital Work.’
Zoe has fifteen years’ experience as a charity trustee. She currently sits on the board of Charity Digital Trust . Previously, she was on the Board Audit and Risk Sub-Committee at the Samaritans as their digital expert. Before founding Zoe Amar Digital she worked for 5 years as part of the leadership team at a national charity which advised nonprofits about technology. She is the winner of an Inspiring Communicator award from Charitycomms. She was voted one of the 25 most influential charity leaders by Charity Times.
Paul Thomas
Paul Thomas has over 16 years experience as a digital communications leader and change strategist, particularly in the financial and professional services industries. He spent 10 years leading Digital Communications strategy for Grant Thornton UK LLP, working on several major Digital Transformation projects.
He has since set up his own consultancy business, Paul Thomas Digital, and works with clients to underpin and strengthen existing business strategies with transformative digital initiatives.
He is passionate about technology, workplace communication culture, social media and how modern organisations stay connected digitally, whilst creating value for themselves, their clients and stakeholders.