Episode 20

This summer you may be heading to a music festival. It says a lot about the times we’re in that you are now as likely to have that experience in a field full of strangers as watching performances from the comfort of your sofa with your family. But what does that mean for the business model of festivals? And what role should digital play in the festival goer’s experience?

Nicolas Bonard, CEO of Montreux Jazz Festival Media Ventures, was brought in to help answer those very questions. He tells us how he and his team are using digital to reinvent the festival experience, revisiting why they exist, what their proposition is and how to diversify their offering.

If you run any kind of annual event, or if your organisation needs to reach young people, or you’re planning to reinvent what you do, Nicolas has lots of great advice for you.

Zoe and Paul share the latest tech news, including how the debate between working from home or the office is getting heated and why GPs may be prescribing data generated music playlists rather than pills in the future.

LISTEN HERE

Notes and links -

Montreux Jazz Festival

How tech could help create music prescriptions- https://www.bbc.co.uk/news/av/technology-57328798

BBC article on how Bumble is mandating a paid week off to combat burnout https://www.bbc.co.uk/news/business-57562230

No It Doesn’t Need to Be A Zoom (article from WIRED)

CITY AM article Deloitte tells start they can work from home forever

Email us with your questions and ideas for future episodes startsatthetop@gmail.com

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Editing and production from Beth Donkin and Paul Thomas

Music by Joseph McDade https://josephmcdade.com/music